By hospitality insiders,
for hospitality insiders.

We founded rOTA to help recover hidden revenue and grow your bottom line.

rOTA was founded by a team of hotel owner-operators and hospitality technology experts.

Together we designed a system to stop hospitality properties from losing money. We identified the painful gap in the system caused by OTA billing discrepancies, from undercharged virtual cards to overpaid commissions.

The proprietary algorithms we developed for rOTA's platform now automatically monitor reservation data and flag discrepancies – in real time.

We use a combination of API-sourced data, algorithmic processing, and niche industry expertise to resolve discrepancies and save our 1500+ clients both time and money.

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Expertise

rOTA's seasoned team has deep hospitality industry experience and a proven track record of margin expansion.

Our automated system eliminates user error, rookie mistakes, and incomplete transactions.

rOTA's expert team of reconciliation specialists is also on hand to take all necessary steps on your properties' behalf. This eliminates execution risk as well as costs associated with skipped, missed, unnecessary, or incorrect reconciliations.

Economy

All reconciliation work is completed under rOTA's pay-for-performance model; there are no out-of-pocket costs to sign up, no monthly fees and no cost to cancel.

rOTA is a Choice Hotels Qualified Vendor, due to our platform’s technological capabilities, operational support, and full-service nature. Choice provides PMS reservation data securely via API, and waives the API integration fee that franchisees are typically required to pay.

Efficiency